Ideal Office 

About the Project

Ideal Office is a modern office supplies company built around the tagline “Stay Sharp – Keeping your business looking smart.” The project focused on creating a fresh, professional brand identity that communicates efficiency, intelligence, and reliability, while appealing to a wide audience of businesses and individuals.

The goal was to move away from the traditional, corporate feel often associated with office supply companies and instead create a brand that feels contemporary, approachable, and memorable.

 

Design Concept

The visual identity draws inspiration from the idea of “sharpness” — both in the literal sense (pencils, precision tools) and the figurative sense (focus, alertness, professionalism). The logo development explored playful yet smart visuals, including the integration of bow ties, pencils, and typographic elements to symbolize clarity and professionalism.

A carefully considered color palette and modern typography were chosen to reflect trust, creativity, and efficiency. The outcome is a cohesive identity that positions Ideal Office as a forward-thinking supplier that keeps businesses looking sharp and staying one step ahead.